Noah Sheer, a 22 year veteran of Def Jam, has been promoted to Executive Vice President and Head of Promotion, Def Jam Recordings.

Sheer will oversee and head up the radio promotion team at a national level.

He will be based in Santa Monica, and will report jointly to incoming Chairman & CEO Tunji Balogun, and to Nicki Farag, EVP/General Manager.

Noah Sheer has served as Executive Vice President, Rhythm/Crossover & Lifestyle Promotion, Def Jam Recordings, since 2018, following a two-year stint at the label as Senior Vice President, Rhythm/Crossover & Dance Promotion, since 2016.

He began his music career in 1998, as a Promotion Assistant at Arista Records, prior to first joining Def Jam in 2000, as Mid-Atlantic Regional Promotion Manager.

Laurie LaMartina, who’s spent 20 years in radio promo­tion, and Mundo Garcia, who’s spent 12 years in promo­, have also both been promoted to Vice President, Promotion.

Garcia, who is based in New York, will lead radio promotion nationally at the Rhythm format.

LaMartina, also based in New York, will lead radio promotion nationally at the Top 40, Hot AC, and AC formats.

LaMartina and Garcia will each report directly to Sheer.

LaMartina joined Def Jam in 2015, as Northeast Regional Promotion Manager. She was subsequently named East Coast Promotion Manager, then Director, Promotion.

Garcia has served as Vice President, Rhythm Promotion, Def Jam Recordings, since 2018, following a two-year stint at the label as Director, Rhythm Promotion, since 2016.

He began his music career in 2009, as a Promotion Intern at IDJ in Santa Monica. After an interim year at Capitol Records as a Promotion Assistant, he relocated to IDJ in New York in 2011, as a Promotion Assistant.

Lastly, Dave “Sonny D” Rego is upped to Senior Director, Rhythm & Crossover Promotion; Daisy Moreira moves up to Director, East Coast & Midwest Promotion; Kevin “Chixo” Gibbs is upped to Director, Southwest Promotion; and Michael Jackson moves up to Manager, West Coast Promotion.

“I’m beyond proud.”

Nicki Farag

Nicki Farag, said: “I have had the pleasure and honor of working with Noah for twenty years. His love, respect and reverence for the Def Jam logo – it’s artists and legacy and most of all music – is unmatched.

“I’m beyond proud to see him elevate in this capacity, and to continue to work alongside him every day. Noah’s leadership, passion and talent will continue to leave its mark on the future of this company.”

“Twenty-two years ago when I landed a gig at Def Jam Recordings, I was awestruck. Dream-come-true shit.”

Noah Sheer

Noah Sheer, said: “Twenty-two years ago when I landed a gig at Def Jam Recordings, I was awestruck. Dream-come-true shit.

“Not only is this the most iconic and legendary record label in existence, but it has graciously provided me some of the most significant and incomparable life-altering experiences.

“I am so thankful to all who have assisted in my growth through my two-decade-plus run here; Specifically, most recently, Jeff Harleston for his guidance and leadership, and to Nicki Farag, our GM and fearless leader.

“You, my friend, are remarkable. Being able to grind in lockstep alongside you these past twenty years, and watch you ascend, has been a true honor.”

“I am constantly beyond impressed with what Laurie and Mundo have been able to achieve – in both promotion and overall as executives – in their time here at Def Jam.

“Their growth and evolution have been nothing short of remarkable. They have developed into the future of this business, and I could not be more thrilled to go in to battle with them by my side each, and every day.”

“I am humbled to be elevated to the executive level at Def Jam Recordings.”

Laurie LaMartina

Laurie LaMartina, said: “After beginning my career at Top 40 radio nineteen years ago in my hometown, I am humbled to be elevated to the executive level at Def Jam Recordings, to lead promotion for that same format.

“Breaking careers for artists and connecting the public to their music has been hugely rewarding. I look forward to meeting the new challenges of this industry with energy, strategy and innovation.

“Def Jam is an inimitable, deeply cultural brand, and I am fortunate and endlessly grateful to Noah Sheer, Nicki Farag and the entire team to be able to play a small part in its story!”

“As an intern, I never could have imagined a career spanning over a decade at Def Jam.”

Mundo Garcia

Mundo Garcia, added: “As an intern, I never could have imagined a career spanning over a decade at Def Jam.

“It’s been an honor to work with and contribute to such amazing team members and artists.

“Thank you to Nicki Farag and Noah Sheer for allowing me to grow into an executive role with this company. Congratulations to Noah Sheer, Laurie LaMartina and the rest of the team on their respective promotions. I’m excited for the bright future ahead.”Music Business Worldwide

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